Privacy Policy

This privacy policy only covers information collected on this website and does not cover any information collected offline by Avantree. All Avantree websites are currently covered by this privacy policy.


Personal information provided on the website and online credit card transactions is transmitted through a secure server. We are committed to handling your personal information with high standards of information security. We take appropriate physical, electronic, and administrative steps to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. Our website uses encryption technology, like Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address, and credit card number. Our Customer Care center and stores also operate over a private, secure network. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.


To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner.
We have posted this privacy policy in order to explain our information collection practices and the choices you have about the way information is collected and used.
As we continue to develop our website and take advantage of advances in technology to improve the services we offer, this privacy policy likely will change. We, therefore, encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy.


Generally, you may browse the website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all of its features.
We receive and store any personally identifiable information you enter on the website, whenever you shop with Avantree online, through our catalogs, or in our stores, or information you give us in any other way, such as by subscribing to our catalogs, email, or mobile messaging. For example, we may collect the following personally identifiable information: your name, address, telephone number, mobile telephone number, driver's license number, birth date, and email address. If you use a credit or debit card or pay by check, we will also include your account number.
If you use one of our services or participate in one of our surveys, promotions, or sweepstakes, we may ask for additional information, such as your age, interests, or product preferences.
From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

When you visit this website, our web server automatically collects anonymous information such as log data and IP addresses and may collect general information concerning your location. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.


We use the information we collect for various purposes, including:

  • To complete your purchase transactions
  • To provide the services you request
  • To send you our catalogs and other offerings by mail 
  • To identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you.
  • To notify you of product recalls or provide other information concerning products you have purchased
  • To improve our merchandise selections, customer service, and overall shopping experience



To make online shopping faster and easier, you may register on the Avantree website. As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information.
If you are using a public computer, we strongly encourage you to LOG OUT at the conclusion of your session. Your information will still be stored with us but it will not be accessible to anyone else from that computer.


You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive an email from Avantree or its affiliates you can click on the "Unsubscribe" link at the bottom of any email communication sent by us. Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

Use of Analysis and Tracking Tools

We use the tracking tools listed hereinafter to ensure an efficient design and a continuous optimization of Our website, to better serve Your needs.

We also use the tracking tools with a view to statistically measure the use of Our website and to analyze such use to enable Us to provide an optimized website and to provide You with relevant and personalised offerings of Our Services. More information about the purposes for processing the respective data and the data categories processed can be found in data privacy and terms and conditions of the corresponding tracking tools as listed hereinafter.
a) Google Analytics
We use Google Analytics, a web analysis service of Google Inc. ( to ensure an appropriate, user-friendly design and the optimization of Our website.

In this context, anonymous user profiles will be generated and cookies = used.

The information generated by the cookie about Your use of this website (such as browser-type/-version, operating system used, referrer URL, host name of the computer making the request (IP address), time of server request, is usually transferred to a Google server in the USA and stored

On Our behalf, Google will use this information to evaluate Your use of Our website, to compile reports on website activity, and to provide the US with other services related to website and Internet use. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstance will the IP address be transferred by Your browser in the context of Google Analytics being merged with other Google data.

The IP addresses will be anonymous (IP masking) in order to ensure anonymous collection of IP addresses. The IP address transmitted by Your browser in the context of Google Analytics is not merged with other Google data. You can prevent cookies from being stored by adjusting the settings of Your browser software accordingly. We should nevertheless advise You that by doing so, You will not necessarily be able to use Our website's functionality in its entirety.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the

Please note however that deactivation of this kind might prevent the use of certain functions of this Website. By using the website you specifically consent to the processing of your personal data by Google under the conditions and for the purposes described above.

Alternatively to the Browser-Add-on, especially with browsers on mobile devices, you can also prevent the data collection by Google Analytics by clicking on this link : DISABLE GOOGLE ANALYTICS.

An opt-out-cookie will be set, preventing the further collection of Your data when You visit this website. Please note that the op-out-cookie will only be valid on this browser and for this website and will be stored on Your device.

If You delete the opt-out cookie on this browser You will have to enable the opt-out cookie again at a later time.

For more information on terms of use and data protection, please visit ““, or ““.
b) Mouseflow
Our website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, information on pages visited and content accessed, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymous IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser.

If you’d like to opt-out, you can do so at

If you’d like to have it erased, please contact us first or, as a secondary option, contact Mouseflow at

For more information, see Mouseflow’s Privacy Policy at

For more information on Mouseflow and GDPR, visit


By using this website, you accept the policies set forth in this Privacy Policy.