Auracast in 2025-2026 (I): Hearing Aid Companies Getting Ready
Auracast™ is one of the most exciting advances in Bluetooth® LE Audio. It enables one-to-many audio broadcasting — letting hearing aids, earbuds, and speakers all tune into the same stream, just like connecting to Wi-Fi. Imagine instantly joining an airport announcement, church sermon, or family TV broadcast without any pairing hassles.
At the Bluetooth UPF (UnPlugFest) 2025 testing event in San Francisco, we observed how the hearing aid industry is preparing to make this future a reality. The following insights are based on public demonstrations and cross-brand discussions at UPF. Specific implementation details remain under NDA.
A True Industry Effort
The Bluetooth SIG deserves recognition for orchestrating an impressive cross-company test environment:
- Hundreds of wireless and software engineers brought devices of every kind to validate interoperability.
- Over several days, brands tested products against each other in real-world scenarios.
- The outcome: cross-brand compatibility is progressing strongly, and confidence is growing that Auracast is approaching mainstream readiness.
Hearing Aid Companies: Status at a Glance
✅ WS Audiology (WSA)
Brands: Signia, Widex, Rexton, Philips Hearing Solutions, Miracle-Ear
• Actively evaluating Auracast, with early pilots in circulation.
✅ Sonova
Brands: Phonak, Unitron, Hansaton
• Continuing leadership in classic Bluetooth hearing aids, while preparing for Auracast reception.
✅ Demant
Brands: Oticon, Bernafon, Philips Hearing Solutions
• Advancing Auracast testing with expected ecosystem integration as adoption nears.
✅ GN Group
Brands: ReSound, Beltone, Jabra
• Demonstrating strong early adoption, with new ReSound and Jabra models Auracast-ready.
✅ Starkey
• Latest Edge AI models showed Auracast compatibility via Android / Google scanning tools, without requiring a dedicated app.
✅ Cochlear
• Developing Auracast solutions for Nucleus processors and aligned hearing aids, closely integrated with GN/ReSound ecosystem.
📌 Takeaways
- Every major hearing aid manufacturer is moving toward Auracast.
- GN / Jabra have shown early deployments, with others preparing closely behind.
- Launch timelines are no longer about “if,” but “when.”
Curious if your current devices are Auracast-ready? Check here: Bluetooth & Auracast Compatibility Checker
Explore Avantree’s Auracast & LE Audio Products:
C82 Aura · DG60 Aura · Voyager · Oasis Aura · Orbit Aura (coming soon) · AuraGo · AuraClip · AuraDot (coming soon) · AuraView (coming soon) · Crescendo 3D · Opera Aura · Aura Loop (4817 Kit) · Aura Focus · Harmony A1 · ShareCast · SP009 Dome speakers (coming soon) · TC610 “Oscar” (coming soon)
